Special Effects In Video Ads Could Boost Brand Favoritism [Headlines]


A new study shows that having striking original video ads can actually boost product and company awareness.

Dory Carr-Harris, PSFK
  • 4 january 2012

Special effects in a video are often eye-catching, but to what degree do they actually encourage a positive association with a brand when they’re used in an ad? A recent study by GenArts says it’s enough of a degree for advertisers to take note. Adotas

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