Which Crowdsourced Ideas Did Starbucks Bring To Market?

Which Crowdsourced Ideas Did Starbucks Bring To Market?
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List of products and services that the coffee company has launched since it asked its customers for suggestions.

Piers Fawkes, PSFK
  • 5 january 2012

Starbucks has been running the My Starbucks Idea platform for almost three years now. Although we were a little skeptical about the project at first, it seems like it clearly engaged their customers and managed to create a number of product and service improvements to the coffee (and tea and cakes) retailer. The site now has 100,000 idea submissions and a few of those got considered at the Seattle based headquarters and brought to market.

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