How One Startup Got 100,000 Users In 2 Days

How One Startup Got 100,000 Users In 2 Days

Insights into how Codecademy achieved marketing success with Code Year.

Piers Fawkes, PSFK
  • 5 january 2012

At the beginning of this year, Codecademy came up with a smart idea to improve the size of their database. The folks at the online service that teaches people to program, released an offer that will send a lesson to people each week of 2012 to help them learn to code. The team seemed to tap into a feeling out there that programming is becoming a must-have skill for everyone in the workforce because over one hundred thousand people signed up for the Code Year service in a couple of days.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.