Insights into how Codecademy achieved marketing success with Code Year.

At the beginning of this year, Codecademy came up with a smart idea to improve the size of their database. The folks at the online service that teaches people to program, released an offer that will send a lesson to people each week of 2012 to help them learn to code. The team seemed to tap into a feeling out there that programming is becoming a must-have skill for everyone in the workforce because over one hundred thousand people signed up for the Code Year service in a couple of days.

Fred Wilson, a venture capitalist who has an investment in Codecademy, gave some more insights on his blog about why he thought the campaign worked so well:

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in