Springwise: Insurance Company Launches Community Café To Reach Locals

Springwise: Insurance Company Launches Community Café To Reach Locals
Innovation

State Farm has created social space where people can go to ask questions about finance and insurance and enjoy a cup of coffee at the same time.

Sam McNerney
  • 12 january 2012

Illinois-based insurer State Farm has appeared on our virtual pages several times before, but recently we came across a reason to cover it again. The topic this time? Next Door, a new, branded café the company recently launched in Chicago. Offering financial coaching and classes, the space is designed to help State Farm get closer to the local community.

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