Find out which social trends brands are leveraging to win big with audiences during this year's big game.

Advertising agency Leo Burnett has created an infographic to show how brands like M&M's, H&M, Fidelity, and E-Trade are capitalizing on 4 major cultural trends this year to make the most out of their Superbowl ads. As well, this data visualization points out specific technology trends that are adding a multi-platform dynamic of the various campaigns, acknowledging the importance of real-time engagement and mobile devices in today's market.

Check it out below:

Leo Burnett

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