The British art museum releases an innovative iPhone game to educate patrons and enthusiasts about art history and build a new and informed audience.

Tate Modern has revealed a free iPhone app ‘Race Against Time‘ that incorporates art into a fun and educational mobile game. The user plays as a chameleon traveling through the history of modern art in order to save colors from being removed by the evil character Dr. Greyscale. The player begins in 1890 and travels through 121 years of major art movements and works while encountering different backgrounds, platforms and enemies that reflect the era.

Jane Burton, Head of Content and Creative Director at Tate, commented:

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