menu

Tate Modern Puts 121 Years Of Art History In The Palm Of Your Hand

Tate Modern Puts 121 Years Of Art History In The Palm Of Your Hand
technology

The British art museum releases an innovative iPhone game to educate patrons and enthusiasts about art history and build a new and informed audience.

Yi Chen
  • 5 january 2012

Tate Modern has revealed a free iPhone app ‘Race Against Time‘ that incorporates art into a fun and educational mobile game. The user plays as a chameleon traveling through the history of modern art in order to save colors from being removed by the evil character Dr. Greyscale. The player begins in 1890 and travels through 121 years of major art movements and works while encountering different backgrounds, platforms and enemies that reflect the era.

Jane Burton, Head of Content and Creative Director at Tate, commented:

Our aim is to bring art to new audiences who are interested in a more playful experience than cultural institutions typically offer. With stunning graphics, addictive gameplay and stylish soundtrack we think Race Against Time will do just that.

Tate Modern

Race Against Time

+#technology
+advertising
+app store
+Apple
+Art
+branding
+culture
+Culture
+digital
+Education
+Electronics & Gadgets
+Entertainment
+fitness / sport
+gaming
+history
+interactive
+iphone
+Marketing
+mobile
+mobile gaming
+museum
+tate
+Tate Modern
+technology
+UK
+Youth

More in Entertainment

Entertainment

Performers Turn A Kia Car Into A Musical Instrument

A video for the auto company's new Rio aims to show how a small car can do big things

18 October 2017
Entertainment

Bang & Olufsen Is Selling A David Lynch-Inspired Speaker

The director signed and numbered each of the 30 limited edition speakers made available to the public

17 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017
No search results found.