The popular US TV show has branched out with a pair of branded health centres to further engage their viewers.

Popular reality TV show The Biggest Loser, which follows a group of overweight people competing to lose weight, has two branded weight loss resorts in America. These camps offer people the opportunity to experience challenging workouts, nutrition information classes and low-calorie cuisine in a supportive group environment. New York Times writer Jennifer Conlin attended the Biggest Loser Resort at Fitness Ridge in Ivins, Utah (the other is in Malibu, California). In her article about the experience, she describes the resort and the exercises she took part in.

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