The luxury jeweler has joined forces with the street-style photographer and his girlfriend, fellow blogger Garance Dore, to document real couples in love, worldwide, using the Tiffany & Co. Instagram filter.

Tiffany & Co. have joined forces with fashion blogger couple Scott Schuman ( The Sartorialist) & Garance Doré to create a new campaign / Instagram gallery documenting real couples in love in Paris and New York.

True Love In Pictures! is the latest venture from the luxury jeweler corporation, an extension of WhatMakesLoveTrue.com — a website and iPhone app which highlight user-generated stories, sounds and places of romance. During the week of January 23rd users can upload their own moments of romance — taken using the Tiffany & Co. downloadable Instagram filter.

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