Time Warner Launches State Of The Art Consumer Behavior Lab [Headlines]
The media company will study how people understand, enjoy and consume media with new high tech space.
Time Warner Inc. today announced the opening of a state of the art Medialab for research and development at its worldwide headquarters in New York City. The Time Warner Medialab has been designed to generate valuable insights into consumer behavior, evolving media habits and industry trends across all of Time Warner’s businesses, brands and advertising partners. Business Wire