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Toyota Crowdsources Frustrations To Create Interactive, Animated Music Videos

Toyota Crowdsources Frustrations To Create Interactive, Animated Music Videos
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Toyota launches its ‘Shout Out’ campaign on Facebook and YouTube to promote the brand to a younger audience.  The Japanese manufacturer last year launched its ‘Outsmart life’ campaign for the Yaris starring animated rapper Gadget and puppet character Slick, with music-themed clips focusing on technological benefits of the model. Now, in this campaign, consumers will be able to […]

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Hayley Barna and Mollie Chen, Katia co-founded Birchbox to address their frustrations with having to sift through an endless online supply to find the right personalized beauty products. Aiming to help people find what they want and stumble across items they didn’t know they needed, Birchbox provides sample products to millions of subscribers every month. As co-CEO of Birchbox, Katia is responsible for building relationships with beauty and lifestyle brands and all outgoing promotion. Prior to Birchbox, Katia worked in the financial and real estate sector for Eurohype AG and M&T Bank. She has an MBA from Harvard Business School.

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