Toyota Crowdsources Frustrations To Create Interactive, Animated Music Videos

Toyota Crowdsources Frustrations To Create Interactive, Animated Music Videos

The Japanese manufacturer's new campaign creates one-of-a-kind creative content that is shared on various social networks in a move to grab a more youthful audience.

Alice Chan
  • 9 january 2012

Toyota launches its ‘Shout Out’ campaign on Facebook and YouTube to promote the brand to a younger audience.  The Japanese manufacturer last year launched its ‘Outsmart life’ campaign for the Yaris starring animated rapper Gadget and puppet character Slick, with music-themed clips focusing on technological benefits of the model. Now, in this campaign, consumers will be able to record personalized music videos uploaded onto social media platforms. Users are invited to suggest things that frustrate them in daily life, and the best tracks will be performed by Gadget and Slick on Toyota’s Facebook and YouTube.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.