Toyota Crowdsources Frustrations To Create Interactive, Animated Music Videos

Toyota Crowdsources Frustrations To Create Interactive, Animated Music Videos

The Japanese manufacturer's new campaign creates one-of-a-kind creative content that is shared on various social networks in a move to grab a more youthful audience.

Alice Chan
  • 9 january 2012

Toyota launches its ‘Shout Out’ campaign on Facebook and YouTube to promote the brand to a younger audience.  The Japanese manufacturer last year launched its ‘Outsmart life’ campaign for the Yaris starring animated rapper Gadget and puppet character Slick, with music-themed clips focusing on technological benefits of the model. Now, in this campaign, consumers will be able to record personalized music videos uploaded onto social media platforms. Users are invited to suggest things that frustrate them in daily life, and the best tracks will be performed by Gadget and Slick on Toyota’s Facebook and YouTube.

Lisa Fielden, brand and digital marketing manager at Toyota, said:

The ‘Gadget Guy’ TV creative has made an impact in the conversations of our target audience and takes this a step further, giving them a great piece of content that is both fun and sharable.

Toyota’s campaign is one of many that is crowdsourcing branded media content in a new angle to forge personal relationships with consumers.



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