The juice brand launches an unique campaign, bringing brighter mornings by installing a man-made version of the star in Trafalgar Square.

Tropicana and art collective Greyworld installed an artificial sun in London’s famed Trafalgar Square on January 23rd. The event, part of the juicemaker’s “Brighter Mornings” campaign, took six months to create and used over 60,000 light bulbs. The high-tech orb, which weighed 2.5 tons, broke the dawn an hour earlier for Londoners. This unique art installation certainly has capture the public’s attention, especially providing a well-needed break from London’s dreary winter weather. Tropicana also installed a similar display in Inuvik, Canada in 2010. Check out a video of the installation and event below:

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