Will TV Become As Irrelevant As Radio?
Once everyone gathered around to listen to the wireless, now it's something that plays in the background inside barber shops and office blocks.
I was speaking to my brother Dominic Fawkes last night in London and we touched upon the changing role of television. Dominic is an expert across both media planning and creative strategy and he talked to me about how he felt that brands still see digital as a side-project, a playground, a sandbox. He told me that he still felt people at brands were over confident about TV — thinking that there still wasn’t a medium that had its reach and impact. The concern he had was that while the TV is still on in many homes across the globe, it has lost its place and become background noise in the same way radio evolved.