Electric Ireland's proposes a model for how social media can be used to efficiently moderate transactions and deliver tasty meals.

Digital transactions have the potential to not only disrupt real world consumerism but to also restructure the payment process. Traditionally, going to a brick & mortar store implies searching for what you plan on purchasing and then waiting online to exchange money for the product or service. As we have seen with online ticketing, we are now seeing an opportunity to circumvent the ‘process' entirely and to expedite physical transactions in a nonlinear way.

At the most recent Dublin Web Summit the energy company Electric Ireland set up a pop up Tweet Cafe. Patrons placed their orders by tweeting using the hashtag #tweetcafe and the number of the box with the food or drink that they wanted. A virtual queue was formed using Twitter profile pictures and displayed on a large screen. When their purchase was ready the proper numbered box opened and they could gran their meal.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in