menu

Typographic Optical Illusions Predict The Future Of Augmented Reality

Typographic Optical Illusions Predict The Future Of Augmented Reality
technology

Tobi Tobsen designs illusory art pieces that depict potential uses for the developing technology.

Dylan Schenker
  • 13 january 2012

As Augmented Reality apps become more ubiquitous our dreams for the potential of the technology increase. Can you imagine a world where the the hovering social network information, travel information or map directions integrate seamlessly with the real world? Currently relegated to tablets and phones, it is difficult to imagine Augmented Reality (AR) transcending the level of novelty without divesting themselves from these trappings first.

So while it might be some time until we realize our dreams of a truly augmented reality it is at least inspiring artists to play with the aesthetic and to apply it to the real world. Tobi Tobsen has created a series of typographic art pieces that appear to be floating in the air. The words are painted onto a series of surfaces in a distorted way so each component culminates to trick the eye into thinking it sees something 3D.

The art project plays with our expectations for the technology in a very analogue way, whetting our appetite for a future we haven’t quite reached yet. It at least gives us a novel idea of what it might look like to encounter giant floating words in the real world. By directly targeting people’s desires for an innovative technology to become more advanced it makes them anticipate that future even more. In increasing people’s interests it makes them much more likely to adopt them as well.

Tobi Tobsen

+#technology
+3D Art
+advertising
+android
+ar+
+augmented reality
+culture
+Culture
+Design
+Electronics & Gadgets
+Ideas
+iPad
+iphone
+Luxury
+optical illusion
+smartphones
+tablets
+technology
+typography
+USA

More in advertising

advertising

Australian Wine Label Animates 18th-Century Convicts In AR

The app tells the stories of convicts exiled to Australia who are featured on the wine bottles

20 October 2017
advertising

Adobe Prototype Improves How Immersive Content Is Edited

The Project #SonicScape prototype helps editors work with 360-degree footage and audio

20 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017
No search results found.