World’s Fastest Man Spoofs Richard Branson To Promote Broadband

World’s Fastest Man Spoofs Richard Branson To Promote Broadband

Virgin Media's new cross-platform campaign features the Olympic gold medal winner sporting a familiar-looking blonde goatee.

Emma Hutchings
  • 16 january 2012

In a clever and funny new multi-platform campaign for Virgin Media, the fastest man in the world Usain Bolt pretends to be Richard Branson to promote the company’s fast UK broadband service. The multimillion-dollar campaign includes TV, print, outdoor, social and online advertising, and the introduction of a new Virgin Media tagline: “Keep Up.”

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