Will User Interface Design Decide The Future Of Advertising?

Will User Interface Design Decide The Future Of Advertising?
technology

Cyborg anthropologist Amber Case's belief that interfaces are the essence of our experience as digitally connected citizens got us thinking that we need to rethink how we define and address UI within our brand planning process.

Paloma M. Vazquez
  • 11 january 2012

A recent Core77 interview with ‘cyborg anthropologist’ Amber Case got us thinking about the central role that user interface design plays in how brands connect with people. Case is a TED speaker that was also named one of Fast Company’s most influential women in technology in 2010, for her exploratory work in understanding how human experience evolves with technology, and how technology in turn affects our humanity. While the interview sheds light on a few notions Case is exploring around technology’s future role in our lives, we were particularly provoked by her vision of a world full of invisible interfaces. To illustrate (according to Case):

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.