Cyborg anthropologist Amber Case's belief that interfaces are the essence of our experience as digitally connected citizens got us thinking that we need to rethink how we define and address UI within our brand planning process.

A recent Core77 interview with ‘cyborg anthropologist' Amber Case got us thinking about the central role that user interface design plays in how brands connect with people. Case is a TED speaker that was also named one of Fast Company's most influential women in technology in 2010, for her exploratory work in understanding how human experience evolves with technology, and how technology in turn affects our humanity. While the interview sheds light on a few notions Case is exploring around technology's future role in our lives, we were particularly provoked by her vision of a world full of invisible interfaces. To illustrate (according to Case):

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in