Springwise: Vicks Uses Google Flu Predictions App To Target Potential Sufferers

Springwise: Vicks Uses Google Flu Predictions App To Target Potential Sufferers
technology

The search giant's app that tracks flu related web searches is being used by the megabrand to advertise their behind-the-ear thermometer to those in high contagion areas.

Dory Carr-Harris, PSFK
  • 26 january 2012

During the colder months of the year, consumers will be familiar with the sight of advertisements from pharmaceutical companies offering protection from winter bugs. Now, Vicks — a Proctor and Gamble brand — has used data compiled by Google to specifically target mobile devices in high-risk flu areas with ads for their Behind Ear Thermometer.

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