The airline runs a contest rewarding consumers who choose the correct flight destination.

Virgin America has come up with a fun way to build the hype surrounding their next flight destination. The airline ran a contest that rewarded consumers with a 20% discount off a flight to the latest destination to be added to Virgin's list, if they could correctly guessed which city it was.

The competition on Virgin America's Facebook page let fans choose between Atlanta, Houston, Newark, Philadelphia, Phoenix or Bozeman before they officially announced the added service on Tuesday. Fans who correctly guessed that the new destination would be Philadelphia were given 20% off their next flight to the city with the airline.

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