Volkswagen Launches Augmented Reality Campaign In Your Daily Paper

Volkswagen Launches Augmented Reality Campaign In Your Daily Paper

The automaker places interactive ads in a Singapore newspaper that show readers their new models in action.

Emma Hutchings
  • 9 january 2012

Volkswagen Singapore has marked the launch of its inaugural iPhone app, advertising its full range of vehicles in daily newspaper The Straits Times via an augmented reality print ad that let consumers explore model features and book a test drive with one touch.

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