Volkswagen Launches Augmented Reality Campaign In Your Daily Paper

Volkswagen Launches Augmented Reality Campaign In Your Daily Paper
technology

The automaker places interactive ads in a Singapore newspaper that show readers their new models in action.

Emma Hutchings
  • 9 january 2012

Volkswagen Singapore has marked the launch of its inaugural iPhone app, advertising its full range of vehicles in daily newspaper The Straits Times via an augmented reality print ad that let consumers explore model features and book a test drive with one touch.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.