Volkswagen Interactive iPad Ad Asks Users To Help Park The Car [Video]

Volkswagen Interactive iPad Ad Asks Users To Help Park The Car [Video]
Innovation

The interactive ad in Auto Esporte magazine showcases the VW Tiguan's Park Assist feature.

Emma Hutchings
  • 13 january 2012

This interactive ad for the iPad was developed by Brazilian agency Almap BBDO to highlight the Volkswagen Tiguan’s clever Park Assist feature. It ran in the iPad version of Auto Esporte magazine and asks the user to touch the two targets on the screen and keep their fingers on them. Then a vehicle drives across the field and parks itself next to a tent by reversing between the user’s fingers. The screen then displays the message “The new Tiguan with Park Assist II. So you can park without using your hands,” and prompts the user to scroll through images of the vehicle and read about its features.

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