menu

Volkswagen Car Turns Up On The Side Of A Building

Volkswagen Car Turns Up On The Side Of A Building
Advertising

The latest campaign from the German automaker promotes its new compact vehicle with an arresting outdoor display.

Yi Chen
  • 12 january 2012


This creative outdoor display includes a full-sized Volkswagen Up model on the side of a building in France. Placed vertically alongside a ruler, the campaign truly reflects the tagline ‘C’est grand d’être petit’ which translates in English to ‘It’s great to be small.’ The advertisement was created by Agency V and JCDecaux as part of The VW Up launch campaign in France.

The Up vehicle is a compact vehicle targeting at city dwellers and urban families. It was unveiled at the 2011 Frankfurt Motor Show and will appeal to the next-generation of car buyers who are attracted to the convenience and subtlety of smaller cars.

Volkswagen Up

+advertising
+Automobile
+Automotive
+campaign
+Car
+cities
+Europe
+France
+Marketing
+up
+volkswagen
+vw

More in Automotive

Automotive

Audi Opens Futuristic Escape Room To Promote Electric Car Technology

The e-tron room uses an immersive experience to represent the increasing electrification of our lives

23 October 2017
Automotive

Self-Driving Shuttle Drives People Around In This Solar-Powered Town

Babcock Ranch is completely run by solar power and is now using a driverless shuttle to help residents get around

19 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017
No search results found.