The latest campaign from the German automaker promotes its new compact vehicle with an arresting outdoor display.

This creative outdoor display includes a full-sized Volkswagen Up model on the side of a building in France. Placed vertically alongside a ruler, the campaign truly reflects the tagline ‘C'est grand d'être petit' which translates in English to ‘It's great to be small.' The advertisement was created by Agency V and JCDecaux as part of The VW Up launch campaign in France.

The Up vehicle is a compact vehicle targeting at city dwellers and urban families. It was unveiled at the 2011 Frankfurt Motor Show and will appeal to the next-generation of car buyers who are attracted to the convenience and subtlety of smaller cars.

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