How One Eyewear Brand Is Changing How The Market Works [Video]

How One Eyewear Brand Is Changing How The Market Works [Video]

Warby Parker is creating a thriving business with products sold at a fraction of the price of mainstream retailers.

Emma Hutchings
  • 9 january 2012

Innovative eyewear start-up Warby Parker is disrupting the industry structure and changing how people buy glasses. The online brand, a collaboration between four friends from business school, sells directly to the public and avoids brick-and-mortar retail expenses, middlemen and traditional channels. This allows them to offer prescription glasses for just $95, a fraction of the price charged by the mainstream eyewear market. Warby Parker also partners with non-profit organizations such as VisionSpring to donate one pair of glasses to someone in need for every pair sold.

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