PSFK spoke with Nokia, a company incorporating wearable sensors into snowboarding which communicate with a smartphone via Bluetooth for real-time performance capture and readout.

The PSFK consulting team has noticed that in an effort to capture and analyze data from a wider variety of activities, developers are embedding an array of intelligent sensors into their products. When this information is uploaded to mobile and online platforms, individuals can track their progress and view their improvements over time.

One company operating in this space is Nokia; Its “Push Snowboarding” mobile application is being tested in collaboration with snowboarding manufacturer Burton and incorporates wearable sensors which communicate with Nokia’s N8 smartphone via Bluetooth for a real-time performance capture and readout. Utilizing tele-communication corporation Nokia’s N8 smartphone's as a platform for capturing and analyzing data, the mobile application uses the phone's GPS capabilities along with the data collected from four sensors embedded in the snowboard to provide snowboarders with live tracking of their ride; including speed, heart rate, airtime, rotation and ‘rush'–a measure of how anxious or excited a rider was while snowboarding. Push Snowboarding is still in its trial phase, but is expected to be available for general consumption soon. PSFK spoke with Stuart Wells of Global Marketing Partnerships at Nokia.

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