Weight Watchers Creates Virtual Support Network To Promote Healthy Living

technology

The new campaign stars 180 real members to celebrate the positive side of losing weight.

Yi Chen
  • 5 january 2012


Weight Watchers UK has launched a new ad campaign to promote getting in shape for the new year. The £28 million ‘Play Weight Watchers’ campaign includes a 3-minute commercial featuring 180 real members lip-syncing to the song ‘Do it our way’ by Alisha Dixon. Dixon, who is a judge on Britain’s Got Talent, also stars in the commercial.

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