Wendy’s Expands Internationally With $16 Foie Gras Burger In Japan

Wendy’s Expands Internationally With $16 Foie Gras Burger In Japan
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The fast food retailer returns to Japan by launching a $16 uber-indulgent burger, potentially creating a niche for a 'luxury fast food' segment on its global menu.

Paloma M. Vazquez
  • 2 january 2012

 

Wendy’s is beginning to execute on its plans to target international expansion and growth by re-entering Japan with an estimated $200 million investment — and the launch of a $16 foie gras and truffle burger. The burger will be served at Wendy’s in Omotesando, Tokyo’s luxury shopping district, and will be the first of a targeted 100 shops.

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