Women Buy More Devices Than Men [Headlines]
Females are more likely to purchase tablets, laptops and smartphones than males, according to a few recent studies.
Women are more likely than men to purchase tablets, laptops and smartphones – three out of the four top consumer electronics categories, according to a new study.
Parks Associates asked 2,000 consumers, ages 18 and older about their buying habits in the consumer tech space. The study, which was conducted in late 2011, asked men and women which products they intend to buy before January 1, 2012. Retailer HSN announced the findings on Monday at the 2012 Consumer Electronics Show.
Women expressed more interest in tablets (18%), laptops (20%) and smartphones (20%). Only 15% of men planned to buy a tablet, while 14% sought a laptop and 17% intended to buy a smartphone. Mashable