How One Young Designer Went From Fear Factor To Fashion Week

How One Young Designer Went From Fear Factor To Fashion Week

Hyden Yoo is an enterprising fashion industry ingenue who turned his game-show win into a mini fashion empire.

Laura Feinstein
  • 5 january 2012

From contestant on Fear Factor, to the toast of the NYC Fashion set, designer Hyden Yoo‘s career has been a wild ride to say the least. Hailing from the lone star state, Yoo initially started out as a Pre-Med major at University of Chicago, later becoming a calculus teacher, tennis and fitness coach, sales associate at Banana Republic, and options trader before fate thrust him into the spot light with his $50,000 win on the gross-out game show par-extraodinaire, Fear Factor. Using the prize money to move to NYC and start a namesake fashion line, Yoo has quickly rocketed to a coveted place among the indie fashion world with his young and freshly tailored looks.

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