Zarb pushes the envelope with innovative limited edition packaging.

Zarb, a French Champagne brand, has pushed the boundaries even further when it comes to creating limited edition bottles. The designs include unique labels, but also feature interesting shapes, materials and textures. Most of these bottles could easily be mistaken for an avant-garde artwork.  Various artists were commissioned to create these innovative bottles, adding their quirky artistic flare to the design.

Zarb is a French slang word for ‘bizarre', which is reflected in the design of the bottles. The brand is owned by the Baron family, who has been in the Champagne business since the 18th century. Unlike traditional Champagne brands, Zarb aims to encourage consumption of the Champagne for everyday occasions and at any given moment.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in