The founder of Zynga talks about his past triumphs and how the things that worked last year are totally different to what works today.

This article titled “Zynga With Friends boss talks social games, freemium and the Android ripple-back effect” was written by Stuart Dredge, for guardian.co.uk on Friday 20th January 2012 15.02 UTC

In November 2008, two brothers released their first iPhone game, Chess With Friends, which enabled people to have multiple games of chess on the go over the network. It was followed in July 2009 by Words With Friends, a game inspired by Scrabble that became a multiplayer phenomenon.

Fast forward to November 2010, when social games giant Zynga paid $53.3m for the developer of those games, NewToy. The brothers stayed on, with David Bettner becoming studio director, and Paul Bettner taking a role as general manager of the renamed Zynga With Friends studio.

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