Absolut Installation Puts The Sounds Of India Inside Its Bottles

Absolut Installation Puts The Sounds Of India Inside Its Bottles
Advertising

Proximity sensors inside allow people to listen to a selection of curated Indian sounds through the brand's packaging.

Emma Hutchings
  • 2 february 2012

Absolut and SapientNitro have created an interactive art installation that puts sounds of India inside empty bottles, audible only when people eavesdrop on them. This sound-based sensory experience, which debuted at the India Art Fair from January 25th-29th, provides a tangible and experiential means of aligning a brand with a distinct culture.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.