Amazon To Open A Physical Store In Seattle

Amazon To Open A Physical Store In Seattle
Advertising

The online retailer is aiming to debut its first offline outpost in Seattle, showcasing the Kindle and Kindle Fire.

Alice Chan
  • 8 february 2012

Online retailer Amazon is gearing up to open a physical store in its hometown of Seattle to showcase its own line of electronics, including the popular Kindle Fire tablet. The test store will be part of a larger project to determine whether Amazon-branded chain stores would be profitable. Amazon, which has thrived from competing on low prices delivered by its unique online model, will be putting more focus on its growing line of Amazon Exclusives items, including books, e-readers, tablets, and accessories. The Kindle and Kindle Fire have been met with tremendous demands and are now sold through retailers like Best Buy and Target. Amazon thinks that it can reach an even wider consumer base through this physical store setup, where potential users can try out and test the e-readers for themselves. At the same time, however, Amazon faces more competition in this arena and potentially loses some of its competitive advantages such as its vast selection and convenience.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.