Amazon’s Deal With Viacom Might Be The Death Of TV [Headlines]

Amazon’s Deal With Viacom Might Be The Death Of TV [Headlines]
Innovation

Retail and TV giants have recently signed an agreement that will significantly change the traditional entertainment medium.

Sam McNerney
  • 9 february 2012

As an Amazon Prime subscriber, Michael Manzo, CMO of Openet, loves the new licensing agreement Amazon and Viacom have signed. The value is worth it just for the reduced shipping costs, he says. Briefly, Amazon and Viacom have inked a licensing agreement that will make thousands of new titles, including The Hills, Jersey Shore, The Hard Times of RJ Berger, The Real World, Dora the Explorer, SpongeBob SquarePants, Yo Gabba Gabba and Hot in Cleveland available to Prime customers. Forbes

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.