The financial services company is offering free Twitter ads to their small business customers

American Express Cardmembers and merchants will be given exclusive first access to Twitter’s new advertising solution for small businesses. Amex will give $100 in free Twitter ads to the first 10,000 eligible businesses that register at ads.twitter.com/amex.

The partnership with Twitter is the next in a long line of digital initiatives which include work with the likes of Facebook and foursquare.

Cardmembers and merchants will be able to leverage promoted ad products on Twitter to reach and engage new and existing customers on the platform, and their campaigns can start going live at the end of March.  The new advertising solution will open to the general public later in the year.

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