Tasty marketing campaign creates street side billboards that give off food scents.

With a heating potato and the scent of baking food, the ‘mccain ready baked jackets’ outdoor campaign brings an interactive, multisensory display to bus shelters throughout the UK. the campaign was developed by JCDecaux, hyperspace at posterscope, and BMB creative for the release of the potato company’s oven-ready baked potatoes. Design Boom

Image credits via Design Boom

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