Fans take a look inside the iconic doll's wardrobe and see themselves in glamorous outfits using AR technology.

Iconic toy brand Barbie launched its new marketing campaign — ‘What Happens When You Play With Barbie?’ — as part of its 50-years celebration of the the style icon’s role in the lives of girls worldwide. During this year’s Mercedes-Benz Fashion Week in New York, Barbie installed the ultimate Dream Closet complete with 24-foot tall, jewel encrusted doors leading into a two-story, 9,000 square-foot set. The pop-up closet, only open on the weekends, also features augmented reality technology “mirrors” that allow users to try on Barbie’s glamorous outfits such as her 50th Anniversary Barbie gown that channels the famous designs of Oscar de la Renta.

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