In Brief

Popular URL shortening website is trying to understand how internet behaviors are formed using old military technology.

Peter Stern is the now the CEO of link-shortening outfit Bitly. Recently, he was walking through the company’s offices when he a noticed a file on an engineer’s desk. “Kalman Filter,” the file read. The Kalman Filter is an algorithm widely used in sensor technology to weed through a variety of inputs and pick out meaningful outputs, and it was at heart of that weapon system Stern built at Sikorsky Aircraft in the late ’80s. Wired

Images credits via Wired






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