Bitly Uses Math Meant For Smart Weapons In Their Algorithm [Headlines]

Bitly Uses Math Meant For Smart Weapons In Their Algorithm [Headlines]
technology

Popular URL shortening website is trying to understand how internet behaviors are formed using old military technology.

Sam McNerney
  • 22 february 2012

Peter Stern is the now the CEO of link-shortening outfit Bitly. Recently, he was walking through the company’s offices when he a noticed a file on an engineer’s desk. “Kalman Filter,” the file read. The Kalman Filter is an algorithm widely used in sensor technology to weed through a variety of inputs and pick out meaningful outputs, and it was at heart of that weapon system Stern built at Sikorsky Aircraft in the late ’80s. Wired

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