Popular URL shortening website is trying to understand how internet behaviors are formed using old military technology.

Peter Stern is the now the CEO of link-shortening outfit Bitly. Recently, he was walking through the company’s offices when he a noticed a file on an engineer’s desk. “Kalman Filter,” the file read. The Kalman Filter is an algorithm widely used in sensor technology to weed through a variety of inputs and pick out meaningful outputs, and it was at heart of that weapon system Stern built at Sikorsky Aircraft in the late ’80s. Wired

Images credits via Wired

 

 

 

 

 

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in