A new contest promoting the speed of the latest model gives participants 5.9-second to convince judges via video they should win.

To promote its new 328i 3 Series that goes from 0-60 mph in just 5.9 seconds, BMW is holding a video contest that sees how creative and succinct you can be in only a few seconds. Users are asked to submit a convincing video no longer than 5.9 seconds to show how much they want to win the 328i vehicle.

To enter the contest, you will need to upload your video by 9 March. On 12 March, a panel of judges will decide on the Top 30 finalists. From there, the selected video with the most votes will win.

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