Ed Cotton: To Get Close To Customers, Brands Need To Get Real
The UK newspaper, the Guardian, will be opening its doors to readers by hosting a two-day face-to-face event where readers can debate with journalists.
It’s one thing for your brand to be socially connected- but just about any brand can play the game by adding Facebook and Twitter accounts, but just owning those accounts is not an act of true transparency, or even proof positive that you really want a connection with your audience.
If you want to really connect with your audience, don’t you need to do something more, something that’s more real and face-to-face?
Take a look at this example from The Guardian, who is quite literally opening themselves up to the readers with a two-day live event, which will be held this year at the end of March.