Ed Cotton: To Get Close To Customers, Brands Need To Get Real

Ed Cotton: To Get Close To Customers, Brands Need To Get Real
technology

The UK newspaper, the Guardian, will be opening its doors to readers by hosting a two-day face-to-face event where readers can debate with journalists.

Ed Cotton, BSSP
  • 23 february 2012

It’s one thing for your brand to be socially connected- but just about any brand can play the game by adding Facebook and Twitter accounts, but just owning those accounts is not an act of true transparency, or even proof positive that you really want a connection with your audience.

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