This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention.
Discussions Shaping Strategy, Creativity & Innovation50 Lessons in the Business of Design (and just as applicably, in the design of business) The Perception Gap Is Real and Deep: Research on what people expect from brands in social media, vs. what marketers think 18-34 Year Olds Are Now Generation C(onnected) Why Is Data Visualization So Hot? The Transformation of Business (a model of factors impacting business transformation) Content: The New Marketing Equation Communication as Translation Yves Behar: Good Design Accelerates the Future The Modern (and future) Marketing Agency Managing the Uncertainty of Open Innovation
Notable Ideas: New Products, Platforms and Projects