In Brief

PSFK curates some of the strategy, digital and creative advertising news catching our attention.


We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of  some standout business strategy, brand-building and digital media stories catching our attention.

Discussions Shaping Strategy, Creativity & Innovation 

50 Lessons in the Business of Design (and just as applicably, in the design of business) The Perception Gap Is Real and Deep: Research on what people expect from brands in social media, vs. what marketers think 18-34 Year Olds Are Now Generation C(onnected) Why Is Data Visualization So Hot? The Transformation of Business (a model of factors impacting business transformation) Content: The New Marketing Equation Communication as Translation Yves Behar: Good Design Accelerates the Future The Modern (and future) Marketing Agency Managing the Uncertainty of Open Innovation

Notable Ideas: New Products, Platforms and Projects 

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