Chevrolet Turns Old Billboards Into Stylish Bags

Chevrolet Turns Old Billboards Into Stylish Bags
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A clever green initiative to upscale waste into useful items.

Yi Chen
  • 1 february 2012


Instead of taking down outdoor ads and shipping them to landfills, Chevrolet has decided to upcycle them into functional bags. Outdoor vinyl ads from billboards, transit shelters, and bus stations are combined with recycled seat belts and bicycle inner tubes to create trendy messenger bags, latptop sleeves and over-sized totes.

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