Chipotle Ad Depicts The Terrifying Future Of Food Production [Video]

Chipotle Ad Depicts The Terrifying Future Of Food Production [Video]
Advertising

Fast-food chain creates an evocative video to suggest a more natural alternative to how we process our food.

Sam McNerney
  • 13 february 2012

Chipotle is keeping it local. This Sunday during the Grammy Awards the fast-food Mexican chain will air a two minute ad illustrating the disturbing reality of food production and distribution in the United States. The video is not wholly dire, however, and is tinged with a fair bit of optimism. Featuring a Willie Nelson rendition of Coldplay’s “The Scientist” and cute animated pigs, farmers and tractors, the video, “Back to Start” suggests an idyllic alternative to industrial-based food business.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.