Google's Keep My Opt-Out browser tool limits unsolicited third-party cookies, and therefore cuts down on tailored ads.

Recently, American president Barack Obama publicly declared his support of a bill that aims to protect consumers from advertisers collecting personal online data. The Federal Trade Commission in the U.S. has already been pushing big names like Google and Mozilla to include a ‘Do Not Track' button in browsers and limit tracking cookies from third-parties. But it seems like a Google Chrome is already ahead of the game with an extension called Keep My Opt-Outs that was launched in early 2011.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)