Are Consumers Hard Wired For Deals? [Headlines]

Are Consumers Hard Wired For Deals? [Headlines]
Retail

New science suggests that shoppers have innate tendency to fall for bargains.

Sam McNerney
  • 8 february 2012

Napoleon once described the 19th-century British as a nation of shopkeepers. It seems that their 21st-century descendants have found a new focus for commercial flair – as online consumers who search daily deal sites for the buzz of finding a bargain. The Future Laboratory

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