Add Crowdsourced Reviews To Scannable Barcodes
The OpenLabel app helps consumers determine if they should buy or avoid the item.
OpenLabel is inviting consumers to add reviews and information to everyday product barcodes to make socially responsible shopping much easier. The app can scan barcodes and bring up crowdsourced information such as the company's stance on workers' rights, social justice, environment, health, and other corporate social responsibility aspects.
Peter Kirwan, an investor of OpenLabel, explains that the app is “everything but price, we're about actual information.” Although the app does allow consumers to submit pricing details, it hopes to deliver more in-depth information to help consumers decide if they should buy or avoid the product.