menu

Add Crowdsourced Reviews To Scannable Barcodes

Add Crowdsourced Reviews To Scannable Barcodes
technology

The OpenLabel app helps consumers determine if they should buy or avoid the item.

Yi Chen
  • 14 february 2012


OpenLabel is inviting consumers to add reviews and information to everyday product barcodes to make socially responsible shopping much easier. The app can scan barcodes and bring up crowdsourced information such as the company’s stance on workers’ rights, social justice, environment, health, and other corporate social responsibility aspects.

Peter Kirwan, an investor of OpenLabel, explains that the app is “everything but price, we’re about actual information.” Although the app does allow consumers to submit pricing details, it hopes to deliver more in-depth information to help consumers decide if they should buy or avoid the product.

OpenLabel

+#technology
+advertising
+app
+Application
+barcode
+brands
+business
+CSR
+digital
+drinks
+Education
+Electronics & Gadgets
+Environmental / Green
+Food
+Information
+mobile
+products
+retail
+scanner
+smartphone
+social responsibility
+startup
+technology
+web
+Work & Business
Trending

PSFK 2017 Conference: Announcing Our Initial Speaker Lineup

Advertising
Debriefs
PSFK EVENTS
Home march 24, 2017
Augmented & Virtual Reality march 24, 2017
No search results found.