In Brief

A new business model in the exercise industry creates packages of fun fitness experiences, offering consumers a break from strict schedules and activity monotony.

Fitness Buffet is a Singaporean venture that incorporates the usability of Groupon into fun and unique exercise classes. Founder Callum Liang and his team find and gather sports and fitness classes and events and allow users to try them for free or at a low cost. The company creates unique packages that offer a variety of different classes that users can try. The packages, some costing around $99, are valued at more than $1,000 and definitely give users the freedom to try many different forms of exercise ranging from Muay Tai boxing to specialty health consultations. On its website, beginners and experts alike can search for and subscribe to these daily deals.

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