Diane von Fürstenberg Redesigns Diet Coke

Diane von Fürstenberg Redesigns Diet Coke

Proceeds from the sales of fashion designer's limited-edition collection will go towards health organization.

Piers Fawkes, PSFK
  • 13 february 2012

Proceeds from the sales of Diane von Fürstenberg’s Diet Coke collection will go towards the Foundation for the National Institutes of Health. Although there’s nothing new about celebrity bottles these days, we think the fashion designer has a fresh approach on an aging marketing gimmick – plus the charity angle is interesting (if a little ironic considering the discussion about the healthiness of diet soda).

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