Dove Displays Valentine’s Tweets On-Screen In London’s Subway
Responses to questions about love and beauty get shown to thousands of passersby to help promote 'real beauty.'
Unilever’s personal care brand Dove is displaying tweet replies on a large-format Transvision screen in Victoria station in London. The beauty brand on Monday asked consumers, “What makes you feel beautiful?” Users can reply via Twitter or a text message and responses are posted on the big screen in Victoria Station. Today, for Valentine’s Day, Dove is asking fans, “What do you love about your Valentine?”
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