Dove Displays Valentine’s Tweets On-Screen In London’s Subway

Dove Displays Valentine’s Tweets On-Screen In London’s Subway
technology

Responses to questions about love and beauty get shown to thousands of passersby to help promote 'real beauty.'

Yi Chen
  • 14 february 2012


Unilever’s personal care brand Dove is displaying tweet replies on a large-format Transvision screen in Victoria station in London. The beauty brand on Monday asked consumers, “What makes you feel beautiful?” Users can reply via Twitter or a text message and responses are posted on the big screen in Victoria Station. Today, for Valentine’s Day, Dove is asking fans, “What do you love about your Valentine?”

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