Cookware Brand’s Pop-Up Resto Provides Dinner Atop The Duomo [Pics]
The dining room will showcase a rotating roster of chefs preparing regional cuisine on Electrolux cookware.
Electrolux has built a creative, high-profile branded pop-up perched (in a similar fashion to the private boat in London) on top of a building. The CUBE currently overlooks the piazza Duomo in Milan as it travels Europe offering a unique dining experience with local cuisine and exceptional views. The eco-friendly, laser-cut aluminum structure houses 180 square yards of space. Inside, 18 guests will be invited to sample exclusive menus created by a top chef using Electrolux appliances.
The CUBE will be situated above the piazza Duomo until April 26th before moving to Stockholm and London. In each location, a different chef from the host country will prepare recipes using local ingredients. These are served on a large dining table, which descends from above for the meal and is then lifted back up so there is more space for guests to walk around and interact. Click through to see pictures of the creative pop-up: