Ed Cotton: Facebook’s Dangerous Game

Ed Cotton: Facebook’s Dangerous Game
technology

What are the implications for advertising on the world's largest social network now that it has IPO status?

Sam McNerney
  • 3 february 2012

When Facebook becomes a public company-it’s obvious that it will be forced to generate ever increasing revenues from its user base. The only way the company can deliver these revenues is by selling more advertising and making more money through user transactions.

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