eHarmony Gets Professional Calligrapher To Pen Your Facebook Love Letters
Messages submitted through the social network will be converted into handwritten notes for Valentine's Day.
eHarmony in Australia has launched a nostalgic campaign to handwrite love letters submitted on Facebook and deliver them in time for Valentine's Day. It is celebrating the art of calligraphy and old-fashioned romance, and trying to inspire non-digital communication ideas.
The ‘Love Letters' campaign aims to fuse on- and offline messages by transforming typed out declarations into genuine handwritten notes, transcribed onto paper by a team of calligraphers and sealed in a personally addressed envelope for the recipient. Australians can submit their messages on eHarmony's Facebook page until February 8th. Etiquette expert Anna Musson, who has been enlisted as a campaign spokesperson, said: